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PLAY UP BEAUTY STORE , A Malaysian Born Beauty Store, a subsidiary of Parkson Group, Malaysia's Top Leading Retailer, offers a new Retail-Entertainment Concept of Beauty Wonderland, with a wide variety of Top Asian Beauty Brands together with the world's top beauty powerhouses for the Malaysian beauty scene. In PLAY UP, we bring the excitement of beauty wonderland for all Malaysians. You can discover more than 300 Beauty Brands from Korea, Japan, Thailand, Taiwan, Malaysia, Singapore, Australia, New Zealand, USA, Italy, France, England, Turkey, Kuwait, India, Spain, Poland and Canada.

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