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A new one-stop beauty store, PLAY UP which carries more than 150 international and local brands will be opening at Parkson Paradigm Mall JB on this coming Nov 28.

24 Nov 2017

PLAY UP is the new ‘IT’ place to be when it comes to beauty products hunting, where you can find many new international brands in the beauty marketplace in Malaysia. Whether you are into K-beauty, J-beauty or the T-beauty (“Thailand beauty”), they have got you covered.

Some of the brands that have made it into PLAY UP’s Hall of Fame, include: Moonshot, VT Cosmestics, Vely Vely, 16brand by Chosungah, Mille, Lifeford, Flomar, Models Own, Son & Park and many more.


PLAY UP understands how hard it is to be the beauty trendsetter among their peers and so they have committed to a lifelong mission to offer good quality and wallet friendly beauty products as they believe that looking pretty and feeling great should be accessible to everyone. Housing more than 10,000 products under RM50, PLAY UP wants everyone to try out the latest beauty trends without serious commitment.

At PLAY UP, they pride themselves as a platform provider for Malaysian homegrown brands. From online to offline, these local beauty entrepreneurs who have garnered successful online presence will now have an offline presence.


Opening Specials

In conjunction with the opening of PLAY UP, customers waiting in line on opening day i.e. Nov 28 will be entitled to the following special deals:

1st 100 shoppers can purchase 1 item at RM 5 (item must be under RM50);

Next 200 shoppers can purchase 1 item at RM10 (item must be under RM50);

first 200 shoppers also can buy 1 and get 2nd item at 50% off  (with minimum purchase of RM100 & above); and

First 100 shoppers who purchase RM50 & above can get a Lucky Bag worth RM50.

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